Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
China Youth Marketing: WeChat to TikTok
Alicia Liu, founder and MD of Singing Grass Communications has been invited by global youth marketing expert, Podcaster and CEO of Rocket James Erskine to share her insights on Rocket Fuel Podcast, a series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Spotlight on Contemporary Chinese Poetry
Zhou Yaping is…"an experimental avant-garde poet, one of the main representatives of Chinese language poetry" - J.H. Prynne, British poet
If the Wheat Dies launch included an online poetry reading and discussion with Zhou Yaping and his translator Suzanne Zheng, attended by those interested in Chinese culture and publishing and international students of Chinese. There was an introduction by Paul Manfredi, Professor of Chinese at Pacific Lutheran University, author of Modern Poetry in China: A Visual-Verbal Dynamic and the event was hosted by Alicia Liu of Singing Grass.
China: Engaging Kids in China and Beyond
China’s growing international content is evolving fast!
Join us to hear Singing Grass founder and MD Alicia Liu to outline the key trends of children's content in China, and three experts from the LEGO Group, Tencent and iQIYI.com in Beijing, Shanghai and Shenzhen to share their latest successful East / West projects.
Cloudaloud and Phoenix Publishing Partnership Launches Chinese audiobooks into UK Nurseries and Schools
Cloudaloud, the UK’s first dedicated audiobook streaming app for children, is delighted to announce a unique content partnership with Phoenix Publishing and Media (PPM), the leading trade publishing group and the second largest primary and secondary school education publisher in China.
Spotlight on Chinese Children's Content Today
Singing Grass MD Alicia Liu hosted a live discussion Spotlight on China Children’s Publishing at the London Book Fair 2022, with a focus on Chinese children’s bestsellers available in English today.
TREADING NEW TERRITORY: BRIDGING THE CULTURE GAP BETWEEN CHINA & THE WESTERN WORLD
Founder and Managing Director of Singing Grass Communications, Alicia Liu, reveals what key trends are driving change in the Chinese market, and the reason why brands find China such a tricky territory to crack.
London to New York, Dickens to Beckham: Liu tells us how her grandfather’s literary influence lead her to leave Beijing and pursue her passion to bridge the gap between China and the Western world.