Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All in Case Study
Spotlight on Chinese Children's Content Today
Singing Grass MD Alicia Liu hosted a live discussion Spotlight on China Children’s Publishing at the London Book Fair 2022, with a focus on Chinese children’s bestsellers available in English today.
UK-China Collaboration - the Inside Stories
Singing Grass Founder Alicia Liu co-hosted a China-UK Collaboration – the Inside Stories for the Animation Business Conference 2021. The one-hour video session covered 3 case studies of UK-China major co-productions, how a good story travels between the east and west, and hear expert opinions.
International Perspectives in Publishing - Oxford Publishing Society
The UK publishing industry has a turnover of £6bn, with export income accounting for almost 60% of revenues. The UK is the largest exporter of books in the world. Focussing on three geographic areas – Europe, China and the Middle East – our panel will talk through the distinct qualities of their landscapes, from their experiences of operating in these areas.
China’s New Conscious Consumer - Case Study: the Growth of Electric Cars in China
Next year, around 40% of Tesla’s sales could come from China, followed by Europe, then America. China’s conscious consumers have bolstered the success of Tesla and other companies making electric vehicle.
We wrote a short case study to explain the conscious consumer’s influence on the electric vehicle market.
LEGO® Books China Project
Singing Grass is delighted to be the exclusive advisor for the LEGO® Books China Project in 2020, working with the team to explore and develop business opportunities in China and build Chinese partnerships.