Singing Grass Communications

Singing Grass is a strategic communications consultancy that connects the world with China through arts, lifestyle and culture.

Building on a network that encompasses the media, arts and literary spheres in both China and international markets, we create and launch effective international communications and business development programmes for many European, Middle Eastern, US and Chinese clients.

We have a team of PR and digital marketing specialists in China and Europe, collectively with two decades of experience in the arts, publishing and luxury retail sectors.

Our Clients

X+Q Art Royal Academy of Arts Victoria & Albert Museum
Paul Smith Orion Group Gieves & Hawkes
London Book Fair China Shanghai International Childrens' Book Fair Universal Music

Art & Culture

The X+Q Factor

X+Q Art: A Chinese art collective brand, in an exclusive collaboration with the V&A Museum in London

Art & Culture

The X+Q Factor

X+Q Art: Exclusive showcase at the Guggenheim Museum in New York, Paul Smith Worldwide, and Salon de Milan.

Luxury Retail

Gieves & Hawkes

Gieves & Hawkes: Telling the story of the heritage brand from its home at No. 1 Savile Row, London

Luxury Retail

Gieves & Hawkes

Gieves & Hawkes: Bespoke craftsmanship showcase at the Great Festival of Creativity in Shanghai, opened by HRH Prince William


The London Book Fair

The London Book Fair: China Marketing, PR and Social Media strategy



China Shanghai International Children's Book Fair (CCBF):
strategic consultancy, international PR and communications



Yundi: International profile management for Chinese classical superstar Yundi's annual European tour

Our Services

Marketing Strategy

  • Brand marketing strategy
  • Commercial sponsorship
  • VIP development

Public Relations

  • Brand story-telling in Chinese
  • Chinese media relations
  • Brand influencers engagement

Digital Strategy

  • China digital media strategy
  • Social media content management

Arts Management

  • Asian PR & profile management
  • Exclusive launch event for international talents in China

Our UK Team

Alicia Liu

Alicia LiuFounder

Our founder and Managing Director Alicia Liu has a passion for cross-cultural projects with an international impact, which was inspired by her international upbringing in China, London and New York. She started her career by working for the Major of London's Strategic Cultural Team, and then became a senior advisor to a number of major international cultural productions including the Hong Kong International Art Fair, the London Book Fair China Guest of Honour and the Launch of the Sheikh of Sharjah's autobiography first Chinese edition in UAE.

Penny Clifton

Penny CliftonPR Director

Penny has a wealth of experience in communications in the arts, consumer and lifestyle sectors. For the past twenty years she has managed PR campaigns for major UK and multi-national companies and organisations, ranging from Jaguar Land Rover's £15 million global partnership with the Red Cross to major new product launches for Nestle plc. Creating a central strategy for international clients, and adapting it for local markets, has given Penny an excellent understanding of the demands of global marketing.


Our China Team

Belinda Chen

Belinda ChenRepresentative, Beijing

Belinda has a wealth of experience in the arts and business after spending a decade in the leading international auction house and galleries in China. She was the Associate Vice President of Corporate Communications of Christie's China, providing strategic counsel on PR, marketing partnership and client development.

Cassie Lin

Cassie LinDigital Executive

Cassie is an online and Chinese social media specialist who has worked as an online editor for the Guangzhou Daily Press Group and digital communications agency in London. A fluent speaker in Cantonese and Mandarin, she has been working with international clients in the retail, travel and publishing sector to develop their growing online market presence in Asia.


Alicia is an incredible woman, impossible to describe and seems to be single handedly improving Anglo-Chinese initiatives ranging from fashion to the arts. Her client list includes restaurants, artists, historians and fashion houses as well of course as Chinese publishers.

Lisa Milton, Managing Director, Orion Publishing Group, Hachette Livre

We've had great results from our PR campaigns ever since we started working with Singing Grass Communications; their strategic thinking and relationship building have given our international presence a real boost. They are a safe pair of hands!

Randy Wang, Director, Reed Exhibitions China

Alicia has proven herself to have insight into the Chinese luxury consumer providing Gieves & Hawkes both strategic advice and practical support on the ground in the UK and in China. She is organised and a pleasure to work with!