Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
We’re honored to have been part of the first Jamaica Book Festival Industry Day, recently featured on the front page of The Business Gleaner!
A big thank you to Latoya West-Blackwood, founder of the Jamaica Book Festival, for inviting Alicia Liu, founder of Singing Grass Communications, to deliver a talk on opportunities for English-language publishers in global markets, including China.
What UK Publishers need to know about the Chinese education market in 2024, as major changes in how English is taught to children roll out.
Over 100 international press outlets from more than 50 countries, including the UK, US, France, and Brazil, covered the 30th Beijing International Book Fair (BIBF), reinforcing BIBF's role as a gateway for international publishing and a celebration of global literary exchange.
Singing Grass Founder and CEO Alicia Liu gave a preview of the China highlights at the London Book Fair this year in her column at the China Publishers Magazine.
The keynote speech in Chinese delivered by our Founder and MD Alicia Liu at Beijing CITIC Children’s Forum, published by The Publishers Magazine, outlines the key international trends and collaborations between China and the UK.
After a challenging period, short-form videos are driving a return to growth in the Chinese book market, writes Alicia Liu for Publishers Weekly/BookBrunch London Book Fair Show Daily
Alicia Liu, founder and MD of Singing Grass Communications has been invited by global youth marketing expert, Podcaster and CEO of Rocket James Erskine to share her insights on Rocket Fuel Podcast, a series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
Zhou Yaping is…"an experimental avant-garde poet, one of the main representatives of Chinese language poetry" - J.H. Prynne, British poet
If the Wheat Dies launch included an online poetry reading and discussion with Zhou Yaping and his translator Suzanne Zheng, attended by those interested in Chinese culture and publishing and international students of Chinese. There was an introduction by Paul Manfredi, Professor of Chinese at Pacific Lutheran University, author of Modern Poetry in China: A Visual-Verbal Dynamic and the event was hosted by Alicia Liu of Singing Grass.
China’s growing international content is evolving fast!
Join us to hear Singing Grass founder and MD Alicia Liu to outline the key trends of children's content in China, and three experts from the LEGO Group, Tencent and iQIYI.com in Beijing, Shanghai and Shenzhen to share their latest successful East / West projects.
Cloudaloud, the UK’s first dedicated audiobook streaming app for children, is delighted to announce a unique content partnership with Phoenix Publishing and Media (PPM), the leading trade publishing group and the second largest primary and secondary school education publisher in China.
Singing Grass MD Alicia Liu hosted a live discussion Spotlight on China Children’s Publishing at the London Book Fair 2022, with a focus on Chinese children’s bestsellers available in English today.
Founder and Managing Director of Singing Grass Communications, Alicia Liu, reveals what key trends are driving change in the Chinese market, and the reason why brands find China such a tricky territory to crack.
London to New York, Dickens to Beckham: Liu tells us how her grandfather’s literary influence lead her to leave Beijing and pursue her passion to bridge the gap between China and the Western world.
Singing Grass Founder Alicia Liu co-hosted a China-UK Collaboration – the Inside Stories for the Animation Business Conference 2021. The one-hour video session covered 3 case studies of UK-China major co-productions, how a good story travels between the east and west, and hear expert opinions.
Singing Grass is proud to be a longtime supporter of Aktis gallery, showcasing ‘China on the Global Art Scene’ for Asian Art in London 2021, featuring three of the most influential Chinese émigré artists of the 20th century: Zao Wou-ki (1921-2013), Wang Keping (b.1949) and Gao Xingjian (b.1940), as part of Asian Art in London 2021.
The post-pandemic recovery is pushing China's tech-savvy population - 885 million digital consumers - even further online, not only for shopping, but also for entertainment, reading and learning, according to a New Media for Publishing research report. Singing Grass MD Alicia Liu sharing her insights on the phenomenal growth in social video sharing in China.
Are experience and seniority the only sources of wisdom? What can we learn from each other in a rapidly changing world?
Alicia Liu, founder of Singing Grass, spoke in a joint Masterclass by International Publishers Association - PublisHER and the Frankfurt Book Fair (Frankfurter Buchmesse) about how publishing businesses can benefit from letting younger professionals take the lead where they are strongest.
UK Hachette Children’s Group has joined forces with leading Chinese publisher CITIC Publishing Group to create Science Pop!, an exciting new range of popular science information books for children aged 5-12 years.
HCG’s educational imprints Franklin Watts and Wayland will create, in consultation with CITIC, a range of 150 titles covering a wide range of science-based topics, from Coding to Genetics. The collection will be introduced to the Chinese market under the brand name of Science Pop! and will be published over 5 years between 2021 – 2025, starting with 60 titles in 2021/2022 in a unique, ground-breaking deal.
The UK publishing industry has a turnover of £6bn, with export income accounting for almost 60% of revenues. The UK is the largest exporter of books in the world. Focussing on three geographic areas – Europe, China and the Middle East – our panel will talk through the distinct qualities of their landscapes, from their experiences of operating in these areas.
Phoenix Publishing & Media named top Chinese publisher in influential research report. Phoenix Publishing & Media Inc, with its turnover in 2020 RMB 12.135 billion and the total profit of RMB 1.613 billion yuan, a year-on-year increase of 12.27%, is ranked No.1, followed by China South Publishing & Media Group Co., Ltd.
This year the Children’s Media Conference - Focus on China: Making Stories Work, features Alicia Liu from Singing Grass on the Art of Storytelling in China, produced by LA based animation screenwriter Dan Wicksman and hosted by UK CMC Deputy Chair and creative director Sarah Baynes, in partnership with UK Department for International Trade.
According to the latest HSBC Jade research, two-thirds of high-net-worth Chinese consumers say personal growth is more important than wealth. Alicia Liu, director of Singing Grass Communications, shares her insights on the digital savvy millennial and Gen Z consumer trends in China with South Morning China Post and Jing Daily.
Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.
In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, has identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.
In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, have identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.
In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, has identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.
"Education is in China's DNA and there is a real hunger for new content." Alicia Liu from Singing Grass shared her thoughts in the CMC’s China Connect Webinar on what China is looking for from international co-production with producers from Tencent, iQiyi and Shanghai Media Group.
