China Youth Marketing: WeChat to TikTok
Alicia Liu, founder and MD of Singing Grass Communications has been invited by global youth marketing expert, Podcaster and CEO of Rocket James Erskine to share her insights on Rocket Fuel Podcast, a series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.
“China may be complex, but connecting is the way forward in business. I think better communication is the key to doing business with China.”
Alicia is from Singing Grass which serves as the bridge between the West and China in terms of Youth Marketing. At this episode of Rocket Fuel Podcast, we hear her insights on youth and parent audiences in China, recent behavioural trends and what they are looking for from brands.
We chat about technology and development and uncover similarities between the West and China. Using this insight, we also discuss the topic of what it means for brands looking to enter the Chinese market.
Sophie Thirlwell, Head of Brands & Development from Rocket, also joins us to give her thoughts on what players the UK market can learn from Alicia’s China insights.
To listen to the full episode of the podcast, please CLICK HERE