Science Pop! showcase at two major events in Beijing and Bologna in 2023

Happy British Science Week!

We're delighted to see Science Pop!, a successful STEM children's series developed by Hachette Children's Group UK in collaboration with China CITIC Press showcase at two major events in Beijing Book Fair and Bologna Children's Book Fair this month.

Trending on Chinese TikTok and featured by short video influencer Grandma Wu - a professor of Physics at Shanghai Tongji university, the series sold 270,000 copies in less than half a year, reaching more than 10 million people in China!

There are 27 titles published under the Science Pop! series in 2022 and further 26 titles are expected to be launched in China in 2023.

Pan Yue, Vice President of CITIC Press Group said,

“A technologically empowered country begins at a young age. They are the future and hope of a nation. Excellent popular science books are of great significance for cultivating children’s fascination with technology innovation. We are delighted to jointly combine international creativity to create the highest quality of popular science content to meet the demand. I hope through reading Science Pop! children will learn about the latest science and technology, and to become truly creative science thinkers.”

Paul Rockett, Education Publisher at HCG said,

“ We are delighted to continue our Science Pop! partnership with CITIC. We have enjoyed creating short video content for Chinese readers, sharing information about the educational value of the various series and the talented international team of authors, illustrators and editors who create them. We hope this content inspires a new generation of future science thinkers and leaders, and that our cooperation with CITIC will go from strength to strength as we publish more STEM learning books on the very latest cutting edge technologies”

Link to the full article in Chinese on China Education Press