Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged China
China’s growing international content is evolving fast!
Join us to hear Singing Grass founder and MD Alicia Liu to outline the key trends of children's content in China, and three experts from the LEGO Group, Tencent and iQIYI.com in Beijing, Shanghai and Shenzhen to share their latest successful East / West projects.
Singing Grass Founder Alicia Liu co-hosted a China-UK Collaboration – the Inside Stories for the Animation Business Conference 2021. The one-hour video session covered 3 case studies of UK-China major co-productions, how a good story travels between the east and west, and hear expert opinions.
Singing Grass is proud to be a longtime supporter of Aktis gallery, showcasing ‘China on the Global Art Scene’ for Asian Art in London 2021, featuring three of the most influential Chinese émigré artists of the 20th century: Zao Wou-ki (1921-2013), Wang Keping (b.1949) and Gao Xingjian (b.1940), as part of Asian Art in London 2021.
The UK publishing industry has a turnover of £6bn, with export income accounting for almost 60% of revenues. The UK is the largest exporter of books in the world. Focussing on three geographic areas – Europe, China and the Middle East – our panel will talk through the distinct qualities of their landscapes, from their experiences of operating in these areas.
This year the Children’s Media Conference - Focus on China: Making Stories Work, features Alicia Liu from Singing Grass on the Art of Storytelling in China, produced by LA based animation screenwriter Dan Wicksman and hosted by UK CMC Deputy Chair and creative director Sarah Baynes, in partnership with UK Department for International Trade.
According to the latest HSBC Jade research, two-thirds of high-net-worth Chinese consumers say personal growth is more important than wealth. Alicia Liu, director of Singing Grass Communications, shares her insights on the digital savvy millennial and Gen Z consumer trends in China with South Morning China Post and Jing Daily.
Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.
