iQIYI Representative to The Children's Media Conference

We are delighted to see iQIYI, one of the leading streaming platforms in China and international content producer’s global newsletter featured The Children's Media Conference CMC Focus on China session produced by Singing Grass Communications Founder and CEO Alicia Liu.

Using Deer Squad, an iQIYI.com - Nickelodeon collaboration, as an example, Chenfei Zhu, a producer at the iQIYI I.N.K Studio shared that “producing content with both the local and global audiences in mind” is the key to successfully crafting a story with a Chinese perspective that can also appeal to a global audience.

According to Zhu, the teams at iQIYI and Nickelodeon “kept constant dialogues, which lasted the entirety of the creative and production process. This in-depth collaboration model has provided new possibilities for domestic animations to travel beyond their own shores.”

Zhu also remarked on the great potential in the market for children’s content worldwide. Zhu said: “Parents pay close attention to what their children are reading and watching, and this means we must continuously improve upon our content quality to meet the needs of our audience.”

Sarah Baynes, Deputy Chair of the The Children's Media Conference Advisory Committee said: "Kid's media is a unifier to inspire children to be imaginative and creative. Here at the CMC we are delighted to keep deepening our relationships with iQIYI who is a major player on the international stage."

Alicia Liu, producer of the @CMC 2022 Focus on China added, "storytelling for children is all about helping them understand the world around them. I'm excited to curate the CMC China session this year by bringing together the latest successful global case studies that connect with audiences in the East and the West."

To learn more about iQIYI.com on entertainment, technology and business, please check out iQIYI GLOBAL NEWSLETTER

To find out more about the upcoming Children’s Media Conference Focus on China Video on Demand, please visit China: Engaging Kids in China and Beyond