Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
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The winning translation from the inaugural Voices of Today Literary Translation Prize is now available to read on Paper Republic. Launched by Singing Grass in partnership with Paper Republic, the prize invited translators from around the world to translate an extract from Liu Zhenyun’s latest novel. More than 100 entries were received from 14 countries, highlighting growing international interest in contemporary Chinese literature.
The inaugural Voices of Today Literary Translation Prize has announced its winner and joint runners-up at the Beijing International Book Fair. Created by Singing Grass and Paper Republic, the prize attracted more than 100 submissions from 14 countries and celebrates a new generation of Chinese-English literary translators.
Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.
The leading luxury business press Jing Daily’s feature “Social in China”, an educational training workshop developed by the business consultancy Singing Grass Communications and online training company Circus Street’s, to help brands understand how to market and sell online with WeChat and TikTok/Douyin.
The Asian consumer market is increasingly eco-conscious and wellness oriented, according to the latest HSBC Jade research. Speaking to Jing Daily on these findings, director at consultancy firm Singing Grass Alicia Liu said: “As the digital savvy, sophisticated millennial generation in China grows up and start to become parents, they are looking for a more fulfilling experience…Brands must set out to meet this growing demand and produce an enriching lifestyle solution rather than simply offer a product.”
