Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All in News
At the 2026 London Book Fair, Singing Grass celebrated a historic milestone: the induction of Chinese master Mai Jia into the Penguin Modern Classics collection. Discover why his work is redefining the global crime genre.
Singing Grass and Paper Republic have joined forces to find the next generation of literary translators of contemporary voices
Satire, style and the spiritual esprit that underpins the human race, is examined in exquisite detail by the prize winning contemporary Chinese novelist, Liu Zhenyun whose novels embrace the absurdity of people while offering a philosophical slant on the who, what, when and why of what makes the humble human tick. His latest novel Salty Jokes: Am I Supposed to Laugh? has taken China by storm.
As part of our ongoing work to champion Chinese literature on the global stage, Singing Grass curated a landmark event at this year’s London Book Fair featuring Liu Zhenyun, celebrated author and Reading Ambassador for Beijing International Book Fair.
During this year’s London Book Fair, Singing Grass founder Alicia Liu was invited by China Daily to share her perspective on the growing visibility and influence of Chinese books in the UK market. As global reading habits shift—shaped by the rise of audiobooks, BookTok, and streaming-inspired book trends—Chinese literature is carving out a space in the Western reading imagination.
We’re honored to have been part of the first Jamaica Book Festival Industry Day, recently featured on the front page of The Business Gleaner!
A big thank you to Latoya West-Blackwood, founder of the Jamaica Book Festival, for inviting Alicia Liu, founder of Singing Grass Communications, to deliver a talk on opportunities for English-language publishers in global markets, including China.
China’s growing international content is evolving fast!
Join us to hear Singing Grass founder and MD Alicia Liu to outline the key trends of children's content in China, and three experts from the LEGO Group, Tencent and iQIYI.com in Beijing, Shanghai and Shenzhen to share their latest successful East / West projects.
Cloudaloud, the UK’s first dedicated audiobook streaming app for children, is delighted to announce a unique content partnership with Phoenix Publishing and Media (PPM), the leading trade publishing group and the second largest primary and secondary school education publisher in China.
