Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
Spotlight on Chinese Children's Content Today
Singing Grass MD Alicia Liu hosted a live discussion Spotlight on China Children’s Publishing at the London Book Fair 2022, with a focus on Chinese children’s bestsellers available in English today.
TREADING NEW TERRITORY: BRIDGING THE CULTURE GAP BETWEEN CHINA & THE WESTERN WORLD
Founder and Managing Director of Singing Grass Communications, Alicia Liu, reveals what key trends are driving change in the Chinese market, and the reason why brands find China such a tricky territory to crack.
London to New York, Dickens to Beckham: Liu tells us how her grandfather’s literary influence lead her to leave Beijing and pursue her passion to bridge the gap between China and the Western world.
UK-China Collaboration - the Inside Stories
Singing Grass Founder Alicia Liu co-hosted a China-UK Collaboration – the Inside Stories for the Animation Business Conference 2021. The one-hour video session covered 3 case studies of UK-China major co-productions, how a good story travels between the east and west, and hear expert opinions.
China on the Global Art Scene
Singing Grass is proud to be a longtime supporter of Aktis gallery, showcasing ‘China on the Global Art Scene’ for Asian Art in London 2021, featuring three of the most influential Chinese émigré artists of the 20th century: Zao Wou-ki (1921-2013), Wang Keping (b.1949) and Gao Xingjian (b.1940), as part of Asian Art in London 2021.
Social video sharing revolutionising book sales in China
The post-pandemic recovery is pushing China's tech-savvy population - 885 million digital consumers - even further online, not only for shopping, but also for entertainment, reading and learning, according to a New Media for Publishing research report. Singing Grass MD Alicia Liu sharing her insights on the phenomenal growth in social video sharing in China.
Reverse Mentorship: What tomorrow’s publishing stars can teach us today
Are experience and seniority the only sources of wisdom? What can we learn from each other in a rapidly changing world?
Alicia Liu, founder of Singing Grass, spoke in a joint Masterclass by International Publishers Association - PublisHER and the Frankfurt Book Fair (Frankfurter Buchmesse) about how publishing businesses can benefit from letting younger professionals take the lead where they are strongest.
Hachette Children’s Group and CITIC Publishing Group announce new strategic partnership Science Pop!
UK Hachette Children’s Group has joined forces with leading Chinese publisher CITIC Publishing Group to create Science Pop!, an exciting new range of popular science information books for children aged 5-12 years.
HCG’s educational imprints Franklin Watts and Wayland will create, in consultation with CITIC, a range of 150 titles covering a wide range of science-based topics, from Coding to Genetics. The collection will be introduced to the Chinese market under the brand name of Science Pop! and will be published over 5 years between 2021 – 2025, starting with 60 titles in 2021/2022 in a unique, ground-breaking deal.
International Perspectives in Publishing - Oxford Publishing Society
The UK publishing industry has a turnover of £6bn, with export income accounting for almost 60% of revenues. The UK is the largest exporter of books in the world. Focussing on three geographic areas – Europe, China and the Middle East – our panel will talk through the distinct qualities of their landscapes, from their experiences of operating in these areas.
Phoenix Publishing & Media named top of China publisher rankings
Phoenix Publishing & Media named top Chinese publisher in influential research report. Phoenix Publishing & Media Inc, with its turnover in 2020 RMB 12.135 billion and the total profit of RMB 1.613 billion yuan, a year-on-year increase of 12.27%, is ranked No.1, followed by China South Publishing & Media Group Co., Ltd.