Hachette Children’s Group and CITIC Publishing Group announce new strategic partnership Science Pop!

UK Hachette Children’s Group has joined forces with leading Chinese publisher CITIC Publishing Group to create Science Pop!, an exciting new range of popular science information books for children aged 5-12 years.

HCG’s educational imprints Franklin Watts and Wayland will create, in consultation with CITIC, a range of 150 titles covering a wide range of science-based topics, from Coding to Genetics.  The collection will be introduced to the Chinese market under the brand name of Science Pop! and will be published over 5 years between 2021 – 2025, starting with 60 titles in 2021/2022 in a unique, ground-breaking deal.

Science Pop! titles are designed to educate and entertain children, to inspire and progress their learning and to equip them with real-world skills for future success. The collaborative editorial process between HCG and CITIC will ensure that these books provide the best possible educational experience for children worldwide.

The deal was brokered by Susannah Palfrey, International Business Development Director at HCG, with Alicia Liu, MD of Singing Grass, a business consultancy advising on access and development strategies for the Chinese market.

Paul Rockett, Education Publishing Director at Hachette Children’s Book Group said:

We are thrilled to be working in partnership with CITIC Children’s Books to launch the Science Pop! list in the Chinese market. The demand for high quality information books for children has never been greater, and Science Pop! will provide a generation of readers with invaluable science learning and information.

Pan Yue, Vice President of CITICI Publishing Group said:

“In recent years, Chinese parents are paying increased attention to their children’s interest in popular science. Popular science offers significant benefits for children’s cognitive and intellectual development and is central to helping children develop creativity, logic and critical thinking skills. The Science Pop! series developed by Hachette Children’s Group in collaboration with CITIC Publishing Group will open the door to science for children.”

To read more on The Bookseller (English) Livre Hebdo (French) Nasher News (Arabic) CPMJ (Chinese)