All in Research

China Youth Marketing: WeChat to TikTok

Alicia Liu, founder and MD of Singing Grass Communications has been invited by global youth marketing expert, Podcaster and CEO of Rocket James Erskine to share her insights on Rocket Fuel Podcast, a series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing.

The Shanghai Dream

I have always had a fascination with Shanghai, the dream-like city where East meets West, and old meets the new. My grandfather, Qiusi Dong, translated Charles Dickens’ David Copperfield into Chinese when he lived in Shanghai in the 1930s. For me it’s one of the few places that could bridge China and the West, and where new ideas are born.

China in the World

China has re-emerged as a global power in the 21st century. In collaboration with the King’s College London Lau China Institute, PS21 gathers together an expert panel of ‘China watchers’ to discuss China’s resurgence, how this is shaping the world and what it means for the future.