Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
Singing Grass is delighted to be the exclusive advisor for the LEGO® Books China Project in 2020, working with the team to explore and develop business opportunities in China and build Chinese partnerships.
The past is prologue; tomorrow is online! Alibaba's massive Singles' Day promotion marks a significant shift to digital trading in China. Alicia Liu shares her insights on the logistical feat and market shift with China's recovery is now gaining momentum on @BookBrunch News - International
With Covid curbs fading, China is set for a resumption in consumer consumption. In an exclusive interview with China in Publishing, our CEO @AliciaLiu reflected on her ten years in the industry working in China and the UK, offering her insights on how international collaborations can break down geographical barriers due to the travel restrictions.
Chinese publishing is getting back to business, Alicia Liu reports on BookBrunch, Opinion - International
China, self-improvement and the future generation are three keywords for bestsellers.
The leading luxury business press Jing Daily’s feature “Social in China”, an educational training workshop developed by the business consultancy Singing Grass Communications and online training company Circus Street’s, to help brands understand how to market and sell online with WeChat and TikTok/Douyin.
Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass 2020 online series. This is the second part of our two part snapshots of the Masterclass and focuses on the Commercial Challenges associated with bringing brands and stories into China.
Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass online series. This is the first of two snapshots of the Masterclass with a focus on the The Creative Encounter - how best to adapt your stories to the local audience.
Halfway into 2020, we are still in the middle of the Covid-19 storm. While we used to go and personally see things, that is no longer possible. As a result, we have undeniably shifted to online resources and short or live streamed videos to help us make decisions. Often these videos reach millions and as the economy starts to open up again, is livestreaming the solution to reach the Chinese market?
China is a resilient nation, and after fighting Covid-19 for three months, life is slowly recovering. Sadly, that’s not to say it’s back to normal. New social distancing rules have marked a decided change in consumer behaviour and changed the demands for content. Yet, while many industries are stagnating, we believe there are still opportunities for growth in the IP industry in China. This is particularly the case in the children’s sector, where aspirational parents are buying content to support their children’s education.
China has been in the news constantly in recent weeks due to Covid-19. At Singing Grass, we have been in daily contact with our families, friends, colleagues and clients in China, witnessing at first hand their resilience in adapting to a different way of living as a result of the virus. Many aspects of daily life have been affected by the quarantine, with people rapidly adjusting their habits to a changing social and commercial landscape.
