Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All in Media
Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.
"Education is in China's DNA and there is a real hunger for new content." Alicia Liu from Singing Grass shared her thoughts in the CMC’s China Connect Webinar on what China is looking for from international co-production with producers from Tencent, iQiyi and Shanghai Media Group.
The Asian consumer market is increasingly eco-conscious and wellness oriented, according to the latest HSBC Jade research. Speaking to Jing Daily on these findings, director at consultancy firm Singing Grass Alicia Liu said: “As the digital savvy, sophisticated millennial generation in China grows up and start to become parents, they are looking for a more fulfilling experience…Brands must set out to meet this growing demand and produce an enriching lifestyle solution rather than simply offer a product.”
I have always had a fascination with Shanghai, the dream-like city where East meets West, and old meets the new. My grandfather, Qiusi Dong, translated Charles Dickens’ David Copperfield into Chinese when he lived in Shanghai in the 1930s. For me it’s one of the few places that could bridge China and the West, and where new ideas are born.
China has re-emerged as a global power in the 21st century. In collaboration with the King’s College London Lau China Institute, PS21 gathers together an expert panel of ‘China watchers’ to discuss China’s resurgence, how this is shaping the world and what it means for the future.
