Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged publishing
Children's Media Conference: China Connect 2021
"Education is in China's DNA and there is a real hunger for new content." Alicia Liu from Singing Grass shared her thoughts in the CMC’s China Connect Webinar on what China is looking for from international co-production with producers from Tencent, iQiyi and Shanghai Media Group.
China post Covid: three key trends
Chinese publishing is getting back to business, Alicia Liu reports on BookBrunch, Opinion - International
China, self-improvement and the future generation are three keywords for bestsellers.
Viral Learning: Edutainment is the New Entertainment
China is a resilient nation, and after fighting Covid-19 for three months, life is slowly recovering. Sadly, that’s not to say it’s back to normal. New social distancing rules have marked a decided change in consumer behaviour and changed the demands for content. Yet, while many industries are stagnating, we believe there are still opportunities for growth in the IP industry in China. This is particularly the case in the children’s sector, where aspirational parents are buying content to support their children’s education.