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Singing Grass is a business consultancy advising on access and development strategies for the Chinese market.  We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.

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Singing Grass Communications
lifestyle, arts and culture
It's no joke! Bestsellers and livestreams: how 'China's Ian McEwan' captivated a generation
Dec 19

Dec 19 It's no joke! Bestsellers and livestreams: how 'China's Ian McEwan' captivated a generation

Hanyun Hu
Media

Livestreams and billboards - how China’s Ian McEwan captured a generation. If you want to understand the future of literary marketing, look East, says Alicia Liu

🌱 Singing Grass Insights | The New Faces of China’s Wealth: Emotion, IP, and Innovation
Dec 12

Dec 12 🌱 Singing Grass Insights | The New Faces of China’s Wealth: Emotion, IP, and Innovation

Alicia Liu
Research, Insights

Three of China’s fastest-rising billionaires in 2025 come from toys, tea and tech - not property.

Sino–French Cooperation in Publishing and Education
Oct 28

Oct 28 Sino–French Cooperation in Publishing and Education

Cassie Lin
Training, Client

As part of Singing Grass’s ongoing efforts to foster international publishing exchange, we curated a training programme for a Chinese academic publishing delegation to visit three key institutions in Paris — Syndicat national de l’édition (SNE), Editis Publishing Group, and KEDGE Business School.

🌱 Singing Grass Insights | China Children’s Market: Brand-Led, IP-Driven, Digitally-Extended
Jul 14

Jul 14 🌱 Singing Grass Insights | China Children’s Market: Brand-Led, IP-Driven, Digitally-Extended

Alicia Liu
Research, Insights

China Children’s Market: Brand-Led, IP-Driven, Digitally-Extended

The Feminist Revival: Virginia Woolf, Gen Z, and the New Face of Publishing in China
May 14

May 14 The Feminist Revival: Virginia Woolf, Gen Z, and the New Face of Publishing in China

Hanyun Hu
Media

In China, a feminist revivial is reshaping the literary landscape, led not by menifestos, but but memoirs, essays and literary classics being rediscovered and reinterpreted by a new generation. Ahead of Beijing International Book Fair, Alicia Liu of Singing Grass examines some striking publishing success stories in China

Strengthening UK–China Academic Publishing Exchange
May 14

May 14 Strengthening UK–China Academic Publishing Exchange

Cassie Lin
Case Study, Client

Singing Grass recently curated a series of UK–Ireland Academic Publishers networking and collaboration events as part of a long-term initiative supporting Chinese academic publishing delegations since 2024.

In Conversation with Chinese Literary Icon Liu Zhenyun at London Book Fair 2025
May 14

May 14 In Conversation with Chinese Literary Icon Liu Zhenyun at London Book Fair 2025

Hanyun Hu
News

As part of our ongoing work to champion Chinese literature on the global stage, Singing Grass curated a landmark event at this year’s London Book Fair featuring Liu Zhenyun, celebrated author and Reading Ambassador for Beijing International Book Fair.

🌱 Singing Grass Insights | World Book Day in China
Apr 14

Apr 14 🌱 Singing Grass Insights | World Book Day in China

Alicia Liu
Research, Insights
🌱 Singing Grass Insights | Growing demand for mental wellbeing
Apr 14

Apr 14 🌱 Singing Grass Insights | Growing demand for mental wellbeing

Alicia Liu
Research, Insights

43% of China’s top 100 nonfiction bestsellers are self-help titles.

🌱 Singing Grass Insights | China children’s market
Apr 11

Apr 11 🌱 Singing Grass Insights | China children’s market

Alicia Liu
Research, Insights

In 2024, the top 1% of books accounted for 57% of total list price sales in China's children's book market.

 

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