Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
Chinese publishing is getting back to business, Alicia Liu reports on BookBrunch, Opinion - International
China, self-improvement and the future generation are three keywords for bestsellers.
The leading luxury business press Jing Daily’s feature “Social in China”, an educational training workshop developed by the business consultancy Singing Grass Communications and online training company Circus Street’s, to help brands understand how to market and sell online with WeChat and TikTok/Douyin.
Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass 2020 online series. This is the second part of our two part snapshots of the Masterclass and focuses on the Commercial Challenges associated with bringing brands and stories into China.
Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass online series. This is the first of two snapshots of the Masterclass with a focus on the The Creative Encounter - how best to adapt your stories to the local audience.
Halfway into 2020, we are still in the middle of the Covid-19 storm. While we used to go and personally see things, that is no longer possible. As a result, we have undeniably shifted to online resources and short or live streamed videos to help us make decisions. Often these videos reach millions and as the economy starts to open up again, is livestreaming the solution to reach the Chinese market?
China is a resilient nation, and after fighting Covid-19 for three months, life is slowly recovering. Sadly, that’s not to say it’s back to normal. New social distancing rules have marked a decided change in consumer behaviour and changed the demands for content. Yet, while many industries are stagnating, we believe there are still opportunities for growth in the IP industry in China. This is particularly the case in the children’s sector, where aspirational parents are buying content to support their children’s education.
China has been in the news constantly in recent weeks due to Covid-19. At Singing Grass, we have been in daily contact with our families, friends, colleagues and clients in China, witnessing at first hand their resilience in adapting to a different way of living as a result of the virus. Many aspects of daily life have been affected by the quarantine, with people rapidly adjusting their habits to a changing social and commercial landscape.
China’s millennial generation is exercising a growing influence in the heart of London; from tourists to students and business, they are seeking a deeper and more meaningful engagement with the capital. Alicia Liu profiles this new generation of Chinese making their way into the world.
The Asian consumer market is increasingly eco-conscious and wellness oriented, according to the latest HSBC Jade research. Speaking to Jing Daily on these findings, director at consultancy firm Singing Grass Alicia Liu said: “As the digital savvy, sophisticated millennial generation in China grows up and start to become parents, they are looking for a more fulfilling experience…Brands must set out to meet this growing demand and produce an enriching lifestyle solution rather than simply offer a product.”
A new group of entrepreneurs is changing the face of business in China. They’re different — both to the western start up crew and the older generation of corporate managers in China.
