Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
Halfway into 2020, we are still in the middle of the Covid-19 storm. While we used to go and personally see things, that is no longer possible. As a result, we have undeniably shifted to online resources and short or live streamed videos to help us make decisions. Often these videos reach millions and as the economy starts to open up again, is livestreaming the solution to reach the Chinese market?
China is a resilient nation, and after fighting Covid-19 for three months, life is slowly recovering. Sadly, that’s not to say it’s back to normal. New social distancing rules have marked a decided change in consumer behaviour and changed the demands for content. Yet, while many industries are stagnating, we believe there are still opportunities for growth in the IP industry in China. This is particularly the case in the children’s sector, where aspirational parents are buying content to support their children’s education.
China has been in the news constantly in recent weeks due to Covid-19. At Singing Grass, we have been in daily contact with our families, friends, colleagues and clients in China, witnessing at first hand their resilience in adapting to a different way of living as a result of the virus. Many aspects of daily life have been affected by the quarantine, with people rapidly adjusting their habits to a changing social and commercial landscape.
China’s millennial generation is exercising a growing influence in the heart of London; from tourists to students and business, they are seeking a deeper and more meaningful engagement with the capital. Alicia Liu profiles this new generation of Chinese making their way into the world.
The Asian consumer market is increasingly eco-conscious and wellness oriented, according to the latest HSBC Jade research. Speaking to Jing Daily on these findings, director at consultancy firm Singing Grass Alicia Liu said: “As the digital savvy, sophisticated millennial generation in China grows up and start to become parents, they are looking for a more fulfilling experience…Brands must set out to meet this growing demand and produce an enriching lifestyle solution rather than simply offer a product.”
A new group of entrepreneurs is changing the face of business in China. They’re different — both to the western start up crew and the older generation of corporate managers in China.
According to data from the UN. China’s millennials are key to this expansion. What channels should you use to get on the same wavelength? Alicia Liu reveals the new rules for dealing with China’s future business leaders.
Understanding the values and behaviours of 200 million people in China age 18 - 34 all moving into their prime spending years will be key for companies to forecast marketing strategies
China marketing consultancy Singing Grass Communications is delighted to partner with Circus Street, a digital training company, to produce a series of “Social in China” online video lessons about using social media in China to market and sell online.
I have always had a fascination with Shanghai, the dream-like city where East meets West, and old meets the new. My grandfather, Qiusi Dong, translated Charles Dickens’ David Copperfield into Chinese when he lived in Shanghai in the 1930s. For me it’s one of the few places that could bridge China and the West, and where new ideas are born.
