Chinese publishing is getting back to business, Alicia Liu reports on BookBrunch, Opinion - International
China, self-improvement and the future generation are three keywords for bestsellers.
Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
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Chinese publishing is getting back to business, Alicia Liu reports on BookBrunch, Opinion - International
China, self-improvement and the future generation are three keywords for bestsellers.
Understanding the values and behaviours of 200 million people in China age 18 - 34 all moving into their prime spending years will be key for companies to forecast marketing strategies