Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged Licensing & IP
We are entering the “emotional economy,” where consumption is driven less by status and more by connection, reassurance and shared experience.
In this piece, Alicia Liu and Shilpa Saul explore how shifting consumer behaviour is reshaping global brands, cultural trends and the way ideas travel across markets.
Three of China’s fastest-rising billionaires in 2025 come from toys, tea and tech - not property.
