Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged China Strategy
TREADING NEW TERRITORY: BRIDGING THE CULTURE GAP BETWEEN CHINA & THE WESTERN WORLD
Founder and Managing Director of Singing Grass Communications, Alicia Liu, reveals what key trends are driving change in the Chinese market, and the reason why brands find China such a tricky territory to crack.
London to New York, Dickens to Beckham: Liu tells us how her grandfather’s literary influence lead her to leave Beijing and pursue her passion to bridge the gap between China and the Western world.
LEGO® Books China Project
Singing Grass is delighted to be the exclusive advisor for the LEGO® Books China Project in 2020, working with the team to explore and develop business opportunities in China and build Chinese partnerships.
Observations on ten years in publishing: Between East and West
With Covid curbs fading, China is set for a resumption in consumer consumption. In an exclusive interview with China in Publishing, our CEO @AliciaLiu reflected on her ten years in the industry working in China and the UK, offering her insights on how international collaborations can break down geographical barriers due to the travel restrictions.