Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged consumer behaviour
Pressure from the pandemic has accelerated certain trends in China for consumer behaviour. In the Financial Times Ranking of 2020's Top Performing Companies, China ranked number one with 36 featured. These companies benefited by appealing to a new segment we nicknamed 'conscious consumers'.
Chinese publishing is getting back to business, Alicia Liu reports on BookBrunch, Opinion - International
China, self-improvement and the future generation are three keywords for bestsellers.
