In this Viral Learning 2021 series, Alicia Liu, founder of Singing Grass, has identified three key trends on consumer content consumption in Chinese society today that have continued to grow: Wellbeing, autobiographies, and education.
Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.