China’s millennial generation is exercising a growing influence in the heart of London; from tourists to students and business, they are seeking a deeper and more meaningful engagement with the capital. Alicia Liu profiles this new generation of Chinese making their way into the world.
Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.