Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged LEGO
China’s growing international content is evolving fast!
Join us to hear Singing Grass founder and MD Alicia Liu to outline the key trends of children's content in China, and three experts from the LEGO Group, Tencent and iQIYI.com in Beijing, Shanghai and Shenzhen to share their latest successful East / West projects.
China may be complex, but connecting is the way forward in business.
As 2020 draws to a close, Singing Grass was privileged to take part in the Pros Winter series, a platform for showcasing cultural diversity in marketing communications, in partnership with Google. Our MD Alicia Liu spoke about relations with China as part of a panel discussion on Sinophobia and its impact on brands and consumers.
