Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged International Business Communication
China may be complex, but connecting is the way forward in business.
As 2020 draws to a close, Singing Grass was privileged to take part in the Pros Winter series, a platform for showcasing cultural diversity in marketing communications, in partnership with Google. Our MD Alicia Liu spoke about relations with China as part of a panel discussion on Sinophobia and its impact on brands and consumers.
Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass 2020 online series. This is the second part of our two part snapshots of the Masterclass and focuses on the Commercial Challenges associated with bringing brands and stories into China.
