International Book Rights — Insights — Singing Grass Communications

Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.

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Sep 14

Sep 14 The Power of Storytelling: The Commercial Challenge

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The Power of Storytelling

Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass 2020 online series. This is the second part of our two part snapshots of the Masterclass and focuses on the Commercial Challenges associated with bringing brands and stories into China.