Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged Education
Halfway into 2020, we are still in the middle of the Covid-19 storm. While we used to go and personally see things, that is no longer possible. As a result, we have undeniably shifted to online resources and short or live streamed videos to help us make decisions. Often these videos reach millions and as the economy starts to open up again, is livestreaming the solution to reach the Chinese market?
China is a resilient nation, and after fighting Covid-19 for three months, life is slowly recovering. Sadly, that’s not to say it’s back to normal. New social distancing rules have marked a decided change in consumer behaviour and changed the demands for content. Yet, while many industries are stagnating, we believe there are still opportunities for growth in the IP industry in China. This is particularly the case in the children’s sector, where aspirational parents are buying content to support their children’s education.
