Singing Grass CEO Alicia Liu hosted the first international webinar on “The Power of Storytelling", as part of the Beijing International Book Fair Insights Masterclass online series. This is the first of two snapshots of the Masterclass with a focus on the The Creative Encounter - how best to adapt your stories to the local audience.
Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.