Singing Grass is a business consultancy advising on access and development strategies for the Chinese market. We develop bespoke programmes for clients in the arts, lifestyle, cultural and luxury retail sectors to connect them to their markets.
All tagged Alicia Liu
Founder and Managing Director of Singing Grass Communications, Alicia Liu, reveals what key trends are driving change in the Chinese market, and the reason why brands find China such a tricky territory to crack.
London to New York, Dickens to Beckham: Liu tells us how her grandfather’s literary influence lead her to leave Beijing and pursue her passion to bridge the gap between China and the Western world.
According to the latest HSBC Jade research, two-thirds of high-net-worth Chinese consumers say personal growth is more important than wealth. Alicia Liu, director of Singing Grass Communications, shares her insights on the digital savvy millennial and Gen Z consumer trends in China with South Morning China Post and Jing Daily.
Alicia Liu, founder and managing director of Singing Grass Communications, speaks to HSBC Business on how British companies seeking maximum value from China can tailor their marketing strategy for Chinese audiences. Her two takeaways, focus on the heritage and prestige, and form a bond of trust first. Being able to show who you are and tell a story is vital.
The leading luxury business press Jing Daily’s feature “Social in China”, an educational training workshop developed by the business consultancy Singing Grass Communications and online training company Circus Street’s, to help brands understand how to market and sell online with WeChat and TikTok/Douyin.
The Asian consumer market is increasingly eco-conscious and wellness oriented, according to the latest HSBC Jade research. Speaking to Jing Daily on these findings, director at consultancy firm Singing Grass Alicia Liu said: “As the digital savvy, sophisticated millennial generation in China grows up and start to become parents, they are looking for a more fulfilling experience…Brands must set out to meet this growing demand and produce an enriching lifestyle solution rather than simply offer a product.”
